Setting up Golu after Bharanyasam is considered as Bhagavat Aradhanam. We have uploaded a video on the importance of Navarathiri through the link below.
Some households are following the custom of sprinkling milk on the snake pit as the elders feel it is appropriate to follow their household custom. We shall do this as Bhagavad Aradhanam and some Acarya-s specify it is not wrong if we do this as a Kainkaryam to Adisesha. It is crucial that we consider offering milk as Bhagavad Aradhanam.