At the outset, adiyen would like to ask for forgiveness if adiyen’s query is meaningless. We are followers of principles of Vishisthadvaitam; for emancipation, we perform Prapatti and the liberated souls are blessed with eternal servitude to Permual in his eternal abode; we are fortunate to be part of such a sublime tradition. But what is the need for Perumal to reveal himself? Why did he incarnate and why did he create this world? While there is no bondage because of the karmas for him, why does He strive to elevate us from the bondages of this material life? Why does he exist and why did He create this universe?

The question of why Perumal exists and why this universe was created does not arise at all as this query will be relevant only when something is created new; Perumal exists eternally and so is this universe.
Before creation began and during the time of universal dissolution (pralaya kalam), the universe and other beings were in subtle forms. To enjoy the experience of playing with His children, Perumal beings the creation – this is similar to a mother waking up a child that has been sleeping for a long time to feed that child.
Instead of suffering in this material world, if we reach Srivaikuntham, where there no hunger and thirst, and we can have supreme and eternal happiness. We can be with Perumal like how children live with parents. Perumal incarnates to make us realize this and leads us to Him.
Like how parents care for their children, Perumal does all of these because of his affection for us, His children.